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MGT 660 Topic 1 CLC Mission and Vision Statements New
MGT 660 Topic 1 CLC Mission and
Vision Statements Analysis and Company Overview
This is a Collaborative Learning Community assignment.
Throughout this course, you will work in a CLC group on a
strategic case analysis project. This project consists of different parts you
will complete each week that build on each other.
In addition
to the CLC Strategic Case Analysis, you will be completing an Extended
Executive Summary in Topic 8, as an individual assignment. As you are
completing the Strategic Case Analysis with your CLC team, think about what you
would do differently, if working alone, so you are prepared for the individual
assignment in Topic 8. In a similar fashion, you will also need to
complete individual assignments related to your CLC projects in Topics 4-6.
Before starting your CLC project, you must go
to Strategy Club and view the Sample Strategic Plan for Colgate-Palmolive
(2019) under the student resources section. This sample strategic plan is an
example of what your completed strategic case analysis should look like at the
end of the course.
NOTE: Each
member of your CLC group will need to read through and sign the CLC Agreement.
This needs to be completed and submitted to your instructor before the end of
Topic 1. The Instructor should not accept any assignments from any group that has
not submitted a completed CLC Agreement. At the end of the course, you will
also be submitting a Peer Review Evaluation for the CLC Project members.
Each CLC group will select a different company to use as
a case study throughout the course. There are 40 different companies listed in
the textbooks for the course the CLC group may choose from. As a CLC group, you
must choose a specific company from the 30 options in the David text (pages
xiii and xiv) or one of the 10 ancillary companies from Section E of the
Wheelen text. No two groups should use the same company or companies in the
same industry. Your instructor will help ensure every group has a different
company to analyze.
Team work is essential to your success on this project
and this course. It is imperative that once your project team is created, you
decide how you will work together to complete the project. Plan how you will
communicate, collaborate, delegate, and share the work load. Identify
technology tools to assist you if needed. The success of the group falls on
each individual.
Once your CLC group has selected a company and it has
been approved by your instructor, follow the directions to complete all the
parts and steps listed below.
Part
1: Company Strengths, Weaknesses, Opportunities, and Threats
Step 1: Go to the appropriate page in the textbook that
describes the detailed case information about your selected company. Read all
the sections of the entire case and list what you consider to be the firm’s
strengths, weaknesses, opportunities, and threats. Consider both internal and
external factors when compiling your list. Then, go to that firm’s website and
locate and click on the link for Investors. Click Annual Reports and then click
2017 Annual Report or Form 10K. Download this pdf file to your desktop; peruse
the information and add to your list of the firm’s strengths, weaknesses,
opportunities, and threats.
Step 2: Go to the IBISWorld or Business Source Complete
websites for the relevant industry of your selected company. Use this information
to develop your list of strengths, weaknesses, opportunities, and threats.
Step 3: Go to the Yahoo Finance website. Enter the
stock symbol for your company. Note the wealth of information on the company
that may be obtained by clicking any item along the row below the company name.
You will use this data when you refine your lists of key external and internal
factors later in the course. Each factor listed for this exercise should
include a percentage, number, dollar, or ratio to reveal some quantified fact
or trend. These factors provide the underlying basis for a strategic plan
because a firm strives to take advantage of strengths, improve weaknesses,
avoid threats, and capitalize on opportunities. Avoid vagueness in strategic
planning.
Step 4: Go to Strategy Club and review the following
resources:
- Live author videos
- Live case analysis presentation on Barnes & Noble
- Chapter and case updates
- Guidelines for presenting a strategic plan or case
analysis
Step 5: Use
your results from Steps 1-3 when completing this step. Under “Free Templates,”
download the latest version of the template. (We will refer to this template as
the Strategic-Planning Template throughout the course. Save it with the file
name, “Your Company Name Strategic-Planning
Template”.) Click on each of the Strengths, Weaknesses, Opportunities, and
Threats buttons in the template and carefully follow the instructions given for
each to complete these four sections of the template.
Step 6: Save the Excel file for use in later exercises.
You will continue to add to this Strategic-Planning Template throughout the
course.
Part
2: Company Overview and Mission and Vision Statements
Follow the steps below to complete a single Word document
to submit to your instructor:
Step 1: In 250-500 words, give an overview of the
company, describing their business, brief history, and your initial thoughts on
the organization’s strategy and business model.
Step 2: Go to your project company’s website. Find the
company’s vision and mission statements and add them to your Word document.
Step 3: Assess the company’s current Mission and Vision
statement and, in 250-500 words, explain your analysis of its strengths and
weaknesses.
Step 4: Write new and improved vision and mission
statements for the firm, following the information presented in Chapter 2 about
the characteristics, qualities, components, and importance of vision and
mission statements.
Step 5: Explain in 100-150 words, how or why your
proposed vision and mission statements are better than the current statements,
and how they could benefit the company moving forward.
Be sure to cite three to five relevant and credible
sources in support of your content. Use only sources found at the GCU Library,
corporate websites, or those provided in Topic Materials.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
While APA style is not required for the body of this
assignment, solid academic writing is expected, and in-text citations and
references should be presented using APA documentation guidelines, which can be
found in the APA Style Guide, located in the Student Success Center.
You are
required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
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