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MIS 600 Topic 8 Discussions GCU
MIS 600 Topic 8 DQ 1
In order to identify a target demographic for a credit card, your
analysis results show that you will only receive a high initial return by
marketing to low-income families with a high debt-to-income ratio. The data
also state that those in this demographic tend to lose their homes after their
debt-to-income ratio goes above the point to which you are planning to market.
Should you market to this group knowing this information? What are potential
implications in either case?
MIS 600 Topic 8 DQ 2
Identify a current event involving the perception of unethical data
storage or data management. Describe why the perception potentially exists and
whether or not you agree.
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